If you have bought something online with your card, and you were directed to an authentication page that asked you to verify your purchase, this is called the 3D Secure process.
For extra fraud protection, 3D Secure requires customers to complete an additional verification step with the card issuer when paying. Typically, you direct the customer to an authentication page on their bank’s website, and they enter a password associated with the card or a code sent to their phone.
The Strong Customer Authentication regulation in Europe requires the use of 3D Secure for card payments.
This has great benefits to the company and the customer as:
- It reduces the risk of fraud from both parties
- More secure for customers to shop online
- Customers confidence increases as they find it safer to purchase on EU websites.